Japanese love mascots the most popular one is Kumamon bear. This mascot is created by the local government of Kumamoto Prefecture in Japan in 2010 for the opening of the new bullet train stop. In 2011 it was voted as the most popular Japanese character.
Having dinner in a nice Italian restaurant in Tokyo I came a cross the Kumamon character made from Champagne cork, next to Mickey and Mini Mouse.
At the moment their are already 3 books written about the bear and another in the making.