About Erik van Berkum

Erik van Berkum

General Manager at Hoogendoorn America Inc.

Toronto, Canada Area

Current

General Manager at Hoogendoorn America Inc

Past

Area Manager Asia & America at Deliflor Chrysanthemums
Export manager at Deliflor Chrysanthemums
Market Researcher at The Greenery International B.V.

Product Manager Bell Peper at The Greenery International B.V.
Junior Product Manager Tomato at The Greenery International B.V.
Marketing Trainee at The Greenery International B.V.
Marketing Project Manager at Plant Research International
Trainee at Selby Zimbabwe

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Education

Hogeschool Larenstein
de poort

Recommendations

1 recommendation

Connections

323 connections

Industry

Industrial Automation

Websites

Summary

Currently working as General Manager for Hoogendoorn America Inc. Hoogendoorn is noted for being the most innovative automation expert in Glasshouse / Greenhouse horticulture . Our computers and software have been controlling all manner of climatic conditions for 40 years. We have come a very long way in that time. But what we cannot and will not leave to computers is our personal involvement. It is the ideal mix of man and machine that delivers the best performance.

Specialties:

Sales Experience in 35 Countries, most traveled countries, Colombia, Ecuador, Costa Rica, Japan, Malaysia, Korea, China. Managing a worldwide network of agents.

Experience

General Manager

Hoogendoorn America Inc

(Public Company; Industrial Automation industry)

December 2007 — Present (2 years 10 months)

Managing the North and South American markets
Area Manager Asia & America

Deliflor Chrysanthemums

(Privately Held; 51-200 employees; Biotechnology industry)

November 2004 — November 2007 (3 years 1 month)

Managing and living nearby our chrysanthemum breeding location in Rionegro Colombia. Responsible for sales and licensing in Asia
Export manager

Deliflor Chrysanthemums

(Privately Held; 51-200 employees; Biotechnology industry)

March 2001 — November 2004 (3 years 9 months)

Resonsible of worldwide sales except Holland our home market. Exported chrysanthemum cuttings and issued licenses in over 35 countries
Market Researcher

The Greenery International B.V.

(Public Company; 1001-5000 employees; Food Production industry)

June 2000 — March 2001 (10 months)
Product Manager Bell Peper

The Greenery International B.V.

(Public Company; 1001-5000 employees; Food Production industry)

January 1999 — June 2000 (1 year 6 months)
Junior Product Manager Tomato

The Greenery International B.V.

(Public Company; 1001-5000 employees; Food Production industry)

March 1998 — January 1999 (11 months)
Marketing Trainee

The Greenery International B.V.

(Public Company; 1001-5000 employees; Food Production industry)

July 1997 — March 1998 (9 months)
Marketing Project Manager

Plant Research International

(Educational Institution; 1001-5000 employees; Research industry)

February 1997 — July 1997 (6 months)
Trainee

Selby Zimbabwe

(Privately Held; 51-200 employees; Food Production industry)

June 1996 — January 1997 (8 months)